Excel airways legroom

Having recently flown to Hurghada and back in conditions cramped enough to
drive anyone terminally insane, and knowing how the flight was packed with
divers, I wondered if we might all write en-mass to Excel and persuade them
to do something about it. I refer to the seating pitch, though they did of
course also try to stew us for a while in an airless sauna. The policy of
squashing in seats so as to use up every last millimetre is self defeating
in that I shall now be more hesitatant in fluting on that route / with that
airline in future (and therefore so will at least some other people will
think the same, and so less income goes to Excel). Just as bus companies
try to get an extra two or four people in, but at the price of forcing
everyone else to sit sideways on an otherwise two-person seat, and that last
extra row thereby actually halving the practical useable area, so I would
have thought Excel could take a row or two out and give everyone the
resulting extra 2-3", and they'd in the long run be better off for it.